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aesthetics - curves instead of edges

it car, sofa or kettle: Round forms act according to psychologists attractive
When we find a product design beautiful - and why? This question is answered, the psychologist Helmut Leather from the University of Vienna in the March issue of the journal Brain and Mind (03/2011).

aesthetic preferences can be alleged to explain the visual processing in the brain: Prototype designs are seen as easier for the brain. The recognition effect is activated even unconsciously, the major facial muscles for smiling, the psychologist Piotr Winkielman reported by the University of California at San Diego 2010th

The widespread dislike of sharp corners and edges, however, reflected in increased Activity of the amygdala. Its neurons fire more strongly at such contours as the sight of round shapes, found a neuroscientist at Harvard Medical School in Boston in 2007 out. As these core areas play a central role in anxiety reactions, see the study authors Moshe Bar and Neta Maital is a remnant of an old alarm response to sharp and square objects.

But the visual impression of a product is probably only at the moment of purchase in the foreground. decide about the long-term satisfaction with the product, other sensory modalities, as researchers have shown to Paul Hekkert from the University of Delft (Netherlands) 2010. Over a year across its 243 volunteers regularly reimbursed , on how well they liked a newly acquired property. Results: No matter whether it's shoes, printer, or a coffee maker acted - just a week after purchase found the volunteers handling and feel and after a month of the sound at least as important as the look.